200 m2 greenscreen public space
in a local shopping mall
peterburi tee 2, tallinn

visit the virtual very hard gallery here

very hard dedicated itself to supporting young fashion talents. we designed and built a pop-up space in estonia. it became a place for meeting, creating and shopping. vh produced events, pop-ups, and raw social media content.

it was a collaborative fashion experiment to diversify local fashion culture, empower alternative fashion thinking and self-expression.
VH Pop-Up Shop, Viru Keskus 
VH Pop-Up Shop, Viru Keskus 
screen capture from VH video by Henrik Rakitin
screen capture from VH video by Henrik Rakitin
screen capture, Portail
screen capture, Portail
exhibition New World by Sofia Hallik, VH Store
exhibition New World by Sofia Hallik, VH Store

in-store events
'New World', SOMA Jewellery exhibition
'BLIGHT', Karl Martin Kelder
Aasmaa x Ott x Niine
VH Times New Roman, grand opening
VH MEET, introducing emerging Eastern-Europe labels

tour
'Illusions', an exhibition supported by Very Hard, Monumental Gallery, Tartu
VH supports, sponsoring a special prize, Pop-Up Fashion Lounge & Shop, ERKI Fashion Show, Põhjala tehas
VH Pop-Up Shop, Viru Keskus 
VH x Sajeeba Stage & LoungeIntsikurmu festival, Põlva
open call, spring 2020
open call, spring 2020
VH Talks hosted by Tauri; https://soundcloud.com/very-hard-385675535
VH Talks hosted by Tauri; https://soundcloud.com/very-hard-385675535
VH shopping filter by Rico
VH shopping filter by Rico
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