200 m2 greenscreen public space
in a local shopping mall
peterburi tee 2, tallinn
visit the virtual very hard gallery here
in a local shopping mall
peterburi tee 2, tallinn
visit the virtual very hard gallery here
very hard dedicated itself to supporting young fashion talents. we designed and built a pop-up space in estonia. it became a place for meeting, creating and shopping. vh produced events, pop-ups, and raw social media content.
it was a collaborative fashion experiment to diversify local fashion culture, empower alternative fashion thinking and self-expression.
in-store events
'New World', SOMA Jewellery exhibition
'BLIGHT', Karl Martin Kelder
Aasmaa x Ott x Niine
VH Times New Roman, grand opening
VH MEET, introducing emerging Eastern-Europe labels
tour
'Illusions', an exhibition supported by Very Hard, Monumental Gallery, Tartu
VH supports, sponsoring a special prize, Pop-Up Fashion Lounge & Shop, ERKI Fashion Show, Põhjala tehas
VH Pop-Up Shop, Viru Keskus
VH x Sajeeba Stage & Lounge, Intsikurmu festival, Põlva